In 2013, the main business income of 1,810 enterprises above the scale in China's home textile industry reached 261.19 billion yuan, with a year-on-year growth of 8.1%. The growth rate was relatively stable, but it was 3.7 percentage points lower than that of the previous year, continuing the downward trend since 2010.

The efficiency continues to be good and the profitability is enhanced

The profit of home textile industry maintains good growth, growth quality and overall efficiency have been improved. In 2013, according to the statistics of the National Bureau of Statistics, the total accumulated profits of 1,810 Chinese enterprises above designated size reached 15.75 billion yuan, with a year-on-year growth of 9.6%. The profit margin of cost and expense was 6.5%, with a year-on-year increase of 0.1 percentage points; The profit margin was 6.0%, up 0.1 percentage points year on year; Interest expenditure increased by 2.4% year-on-year, down by 17.2% year-on-year; The growth rate of inventory and finished goods decreased by 10 percentage points year on year.

The above data shows that the profitability of enterprises is gradually enhanced, and enterprise benefits have improved.

While exports are stable and rising, the product mix is reasonable

According to the statistics of China customs, the cumulative export of China's home textiles in 2013 was 39.98 billion US dollars, with a year-on-year increase of 9.4% and 3.4 percentage points. The export volume of the industry declined slightly, decreasing by 0.7% year on year, while the export price continued to rise, increasing by 10.1% year on year.

1. Traditional markets are growing steadily, while emerging markets are playing a significant role in driving growth

In 2013, China exported 19.42 billion US dollars to three major countries and regions, the United States, the European Union and Japan, with a year-on-year growth of 4.3%.

Exports to the US totaled $9.2 billion, up 7.8 percent year on year. Exports to the EU reached us $6.08 billion, up 4.6%. Exports to Japan were $4.14 billion, down 3.1% from a year earlier.

Total exports to other countries and regions totaled us $20.56 billion, up 14.7% year on year.

Among them, exports to the ten ASEAN countries increased by 36.5% year on year. In addition, exports to 17 countries in the Middle East and Russia are also relatively good.

2. The structure of export products tends to be reasonable

According to the data of the General Administration of Customs, in the export product category of home textile industry, except carpet export increased by 4.3% year on year, the growth rate is relatively slow, and other products such as bed products and curtain cloth art all increased by more than 8%, especially carpet, kitchen fabric products and towel products, which increased by 13.2%, 10.8% and 9.7% respectively. Thus it can be seen that the export structure of China's home textile products is becoming more and more reasonable.

Steady domestic sales see slow e-commerce a new force

In 2013, according to the statistics of the National Bureau of Statistics, the domestic sales output value of 1,810 enterprises above the designated size reached 197.19 billion yuan, up 8.4% year on year and 7.5 percentage points lower than that of the previous year.

The overall growth rate of domestic sales in the industry has slowed down, while the growth rate of domestic sales in the sub-industry varies. Among them, the bed goods in domestic sales, cloth art is better, the towel in domestic sales is relatively stable. In 2013, the domestic sales of bedding products increased by 5.1% compared with the same period last year; those of fabric products increased by 6.7% compared with the same period last year; and those of towels increased by 12% compared with the same period last year.

It is worth mentioning that the total online sales of home textiles in China increased by 121.56% in 2013, according to the estimates of relevant institutions, with a rapid growth rate.

At present, China's economic growth has slowed down. In 2013, China's GDP, per capita income in urban and rural areas, and the growth rate of total retail sales have all slowed down, and domestic demand in the market is under great pressure. As the focus of China's economic growth has gradually shifted from attaching importance to high growth rate to adjusting structure and emphasizing quality, the home textile industry should also adapt to this change and even actively pursue this change trend.

Although domestic industry growth slowed, but the domestic condition overall is relatively stable, especially the electricity industry, online trade rapid growth, is likely to become the industry development opportunities and bright spots, so enterprises should seize the timing of the slowdown, speed up structural adjustment, the industrial and product upgrading, discovery channel innovation, the development of online trading, gradually reversed (domestic slowdown.

Overall investment good sub-industry growth rate varied

In 2013, the investment in the home textile industry progressed smoothly. The actual completed investment grew rapidly, and the projects under construction, newly started projects and completed projects all grew steadily. Nevertheless each sub - industry investment difference is bigger, among them bedding investment growth is faster, towel investment growth is slower, curtain cloth art decreases somewhat.

According to statistics from the National Bureau of Statistics, the home textile industry actually completed the investment of 50.15 billion yuan in 2013, with a year-on-year growth of 21.2%. The number of new projects started was 799, up 17.2% year on year.